Archive for the ‘Media Integration’ Category
Filed under: Entrepreneurship, Media Integration | Tags: airport, boingo, facebook, social media marketing, SSP, twitter, UK retailers
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Coming across a question posed by Noel Toolan @sspcmo at SSP
..do people expect to pay premium for all services in airports? Why?
I thought that perhaps it better to ask why should people be expected to have to pay an inconvenient premium for a convenience store at an airport?
Every airport store is a micro competitive economy.
They attract, or lose, freely travelling migrants to contribute to their economic wealth and in return customers expect to be rewarded or at the very least feel they belong to the store. The premium paid at these stores should convey a privilege. Continue reading →